Digital products are becoming a popular alternative to traditional physical goods and they make for a lucrative income stream. There are many ways to sell them, but if you want to start an Etsy printable business, there are a few things to keep in mind to maximize your success.
First, you should niche down your product portfolio to one or two types of printables. Focusing on one type of product will help you build a brand, and increase your sales.
Second, you should offer printables that are based on a theme. Examples include kids party invites and scavenger hunts.
Third, you should offer seasonal or evergreen printables. These can be useful in any season, from Valentine’s Day to Halloween.
Fourth, you should provide good-quality images that show your printables’ features. This will help customers understand what they are purchasing and prevent them from downloading illegally or printing it out for personal use.
Fifth, you should include lifestyle mockups of your printables within other contextual photos. This will not only improve your sales but also enhance the customer experience.
Sixth, you should include instructions in your downloads that explain how to use the printables. This will make your customers more likely to take advantage of your product and will also help you with SEO rankings.
You should also price your printables to be competitive with the market and to find your sweet spot. It can be a challenge to determine the best pricing, so it’s best to test out different prices for a while until you get it right.