Selling printables on Etsy is one of the easiest and most profitable side hustles. This type of business offers passive income because you create the design once, and then sell it indefinitely without any extra work on your part.
There are many types of printables you can sell on Etsy, including planners, worksheets, art prints, and more. If you want to be successful with your shop, it’s important to research your niche and pick products that are popular and trending.
Pricing
Digital printables are an increasingly popular category of products that can be a great source of passive income. They allow customers to customize and print their items to their own specifications, which can be useful for home decor, stationery, planners, and more.
One of the key considerations when selling digital printables is pricing. The price of your product should reflect the perceived value of the item to your target audience. You can sell your digital products for a low cost to increase sales or offer them for a high price to attract a more affluent customer base.
You should also consider the costs of creating your digital products and their distribution. These can include costs for hosting your items online, including your Etsy account fees, as well as the cost of shipping them to your buyers.
Another important factor to consider is the copyright laws for your digital products. Make sure you comply with these rules to avoid being accused of infringement or even having your shop shut down.
When listing your digital printables, make sure to provide high-quality photos of the finished product. These can be taken from a live shoot or can be created by editing your own images using software.
The images should be clear and well-lit, so that your customers can see all the details of the product. Capturing enticing images of your printables, especially if they’re downloadable, is a key component to boosting sales.
For example, you can create a mockup of your printable in an outfit with other accessories. You can also add a lifestyle shot that features your product as part of a context, which helps potential shoppers get an idea of what it will look like in their homes.
You can also include a short video that explains the features of your printables. This can help to encourage customers to buy your product and can also boost your SEO, as the video will be displayed in search results.
To ensure that your printables are visible and easily searchable, you should use keywords in your listings and descriptions that are relevant to the subject of your products. You can do this by incorporating keywords into the title, description, and alt text of your listings. This will help you to rank highly on the Etsy search engine.
Marketing
If you’re looking to create a passive income stream or scratch that creative itch, printables are a great business to get started with. They’re low-cost to produce, offer minimal overhead, and are scalable.
However, like any business, you need to market your digital products in order to attract customers and make them buy. This means creating high-quality designs, optimizing your listings for search engines, and marketing your Etsy shop through social media.
One of the best ways to do this is by leveraging keyword research. Use tools such as eRank to look at your competitors’ sales figures and keyword data. This will help you to find profitable keywords that your customers are searching for, and will allow you to optimize your own product listings accordingly.
Another strategy to boost your rankings is by using tags and alt texts on your product descriptions. This will help customers to find your listing more easily in the search engine results pages (SERPs).
You can also add an image with a description and a link back to your website in your product description. This will encourage potential customers to click on your listing and read more about your printables.
Designing your printables can be time-consuming, so it’s a good idea to use templates or pre-made assets to save on time and money. Some platforms such as Creative Market and Creative Fabrica offer commercial licenses that you can use in your printables.
Once you’ve designed your digital products, be sure to upload them to your Etsy store. Then, you can start promoting them to your customers via email and social media.
The most important thing to remember when marketing your digital products is to make sure that you are targeting the right audience. This will increase your visibility in the SERPs and drive more traffic to your shop.
Whether you’re designing your own printables or hiring someone else to do it for you, a little bit of effort will go a long way in improving your business and making it more lucrative. You can use a variety of free or low-cost graphic design tools to create your printables, including Canva and Illustrator.
Social media
Social media is a communication tool that allows people to share information and connect with others. In a traditional sense, it is compared to newspapers and TV news, but in a more general way, social media refers to any type of online community where people can share, discuss, and learn about various topics.
Some of the most common types of social media include Facebook, Twitter, Pinterest, and Instagram. These websites allow users to post and share information, including photos and videos.
These platforms also offer advertising services and provide a platform for brands to interact with their followers. In addition, these sites can help businesses reach a wider audience and gain visibility in search engines.
When deciding on which social media platforms to use for your printables business, it is important to consider how well they align with your goals and target audience. If you want to increase sales, it is vital that you choose the right platforms.
Another way to improve your marketing strategy is by using Google Ads to advertise your product. These ads display to people who are most likely to buy your printables, which can be a great way to boost your sales.
The best part about Google Ads is that they are free to use and you can target your audience based on their interests, age group, location, gender, and more. Then, you can choose which keywords to use and the specific products you would like to promote.
Having a strong social media presence can help you build your brand and attract customers to your Etsy store. You can use Facebook and Instagram to market your printables, but you should also consider YouTube, Vimeo, and Flickr as potential channels for sharing your digital content.
Aside from the traditional channels, you can also use social media to create content that is suited for specific niches or audiences. For example, you can create content for your entrepreneur community or offer a tutorial to inspire other creatives.
One of the key components to building a successful printables business is creating unique and high-quality products that stand out in the marketplace. This is especially true for the printables marketplace, where there are a lot of sellers selling similar items. So, when deciding what printables to sell on Etsy, it is crucial to be innovative and think outside of the box.
Customer service
One of the most important aspects of your digital printable etsy store is customer service. This will help your shop stand out in a crowded field and encourage repeat customers to buy from you again and again.
There are many ways to improve your customer service experience, from sending an email to a phone call to offering a refund or reprint. There are even some new technologies that are helping to make the customer service experience more transparent and convenient.
For instance, Etsy is now giving shoppers the option to leave reviews for their products on its platform, which can be a great way to showcase the quality of your work and earn more positive feedback. Moreover, you can also use customer-relationship management tools to improve your relationship with your customers, which in turn increases the chance of repeat purchases.
The best customer service is when you respond to all inquiries quickly and accurately. It will ensure your customers get what they need, when they need it and at the right price.
Another great customer service touch is to offer your downloadable files in multiple formats. This will make it easier for your buyers to download and edit their files. Using PDF is a good format to consider, but you may want to consider offering JPEG and PNG options for your products as well.
For example, if you’re selling a product that has several different pages, a PDF file with page breaks will be more efficient than trying to print out an entire sheet of paper. Similarly, a PDF with different images in each page will be more efficient than trying to print out the same image on a single page.