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There is a huge market for digital wall art, and you can easily make money selling printables on Etsy. It’s a great way to get started in the online sales business and make passive income without the hassle.

You can create printables using a variety of software, including Canva. However, Rachel recommends purchasing templates from a professional designer.

Printing Options

Etsy wall art printables are a great way to create home decor without breaking the bank. You can find a wide variety of digital wall art for sale on Etsy, including abstract landscapes, geometric designs, and more. Most of the prints are sold as downloadable files, making it easy to print them yourself or to buy them through a professional printing service.

One of the first things you need to do when you set up your printable shop is to decide what printing options you will offer. Generally, you’ll want to provide a number of print sizes and a choice between print on demand or high-quality printed paper.

You can also choose to offer prints that are editable by customers. This allows them to personalize the design, adding or changing text, colors, and layout. This option can make your printables more desirable to customers and allow you to charge higher prices for them.

If you have an artistic flair, creating your own etsy wall art printables can be a fun and rewarding experience. It can also be a good source of passive income if done right.

There are many ways to get your digital products noticed on Etsy, but one of the easiest is to optimize your listings for keywords. This is a free and simple way to increase your sales on the site, and it also helps with search engine optimisation (SEO).

Another important step is to ensure that your customers know how to download and use your digital wall art. Include instructions in your listings to help them understand how to do this, and include photos that show the printables in their intended uses.

It’s also a good idea to create lifestyle mockups from your digital files that feature the products inside other contexts. This will help to show customers the products in a more visual way and prevent illegal copying.

You can use a variety of online programs to create your printables, but Canva is my favorite. It’s free and easy to use, and there are a variety of templates for different printables available in the program. In addition, Canva can help you create your product description and images for your listing.


Many etsy wall art printables allow buyers to customize the prints to fit their homes. For example, they can choose the size and aspect ratio of the digital file so it will look great on their walls. They can also choose a frame that matches the style of the print. This is an especially popular option for people who want to save money on their decorating costs.

Another way that etsy wall art printables can be customized is by adding text to them. For example, a buyer might want to add their name or a date to a digital print of an anniversary picture. They can do this with the help of a tool like Corjl, which allows them to edit the names and dates in the digital file.

Other customization options available from etsy wall art printables include the ability to choose the color of the print and the size of the digital file. Some sellers offer a variety of color choices so that customers can find the perfect match for their home.

In addition to these options, a lot of etsy wall art printables come with the ability to be printed at home or through a local printing service. This is especially helpful if you don’t have access to a high-quality printer.

Using these digital printing options can make your etsy wall art printables more affordable and help your business grow. However, there are a few things you should keep in mind before you start selling these types of printables.

The first thing you should do is research what types of printables other etsy sellers are selling. This will help you see what kinds of items are most popular and give you ideas on what to create.

Next, you should take the time to create beautiful images of your printables. This will attract more customers to your shop and will increase your sales.

In addition to a beautiful image, it’s important to include a description of the printable in your listing. Rachel recommended including the first 3-5 words that you think customers would use to search for your printables so they can find it easily.


When you sell printables on Etsy, you have a few options for pricing. You can sell your products at a set price or offer discounts to increase your sales. It’s important to price your products properly so that you can make a profit.

You can also offer a variety of sizes for your digital wall art. This will give you a better chance of attracting customers in different parts of the world. The best way to do this is by using a tool like Canva that allows you to resize your printables in minutes.

Another great option is to source digital art from the public domain. This can be a great way to save money on printing and packaging.

According to a 2019 Vice article, many people sell digital prints on Etsy by downloading art from the public domain and making it into a downloadable file. This can be a huge moneymaker and can help you build an online business as a side hustle.

One of the most important parts of getting your printables noticed on Etsy is keyword research. This can help you rank higher in search engine results pages (SERPs).

In addition, you want to use long-tail keywords that are less competitive. These are words that describe your product in more detail and will make it easier for potential customers to find you.

It’s also a good idea to add videos and screenshots of your product to the listing. This helps shoppers understand what they’re getting before they decide to purchase it.

If you haven’t already, you should create a product mockup for your printables. This will help you create a listing that stands out from the competition and is eye-catching to potential customers.

You can add up to 10 high-resolution photos to your listing, including a primary image, multiple angles, closeups, and a size comparison. The first photo will be your listing’s thumbnail.

Rachel found that the printables market is very competitive and she wanted to focus on creating items that were unique and not available elsewhere. For example, she started out creating budgeting templates, but realized it wasn’t the right market for her.


Printables are a great way to create an endless supply of ready-to-sell products that don’t require you to store or ship physical products. They’re also a low-cost and passive revenue stream, making them a good choice for both experienced and novice designers.

Once you’ve decided to sell downloadable wall art, it’s time to start the Etsy listing process. Like any other product, you must upload high-resolution photos to your printables listing and provide a description that accurately describes the item’s features. You can add up to ten photos per listing.

Another important step is to ensure that you’re not infringing on copyright laws when creating your digital files. One way to do this is to source art from the public domain and create a digital file from it.

You can use tools like Canva to design your printables, but make sure you aren’t violating any copyright laws when creating them. If you do, your files may be re-published without your permission or even banned from selling on Etsy.

There are many ways to promote your printables on Etsy, but the most common is through search engine optimisation (SEO). This can be done for free using Erank’s keyword research tool.

For example, if you’re selling a printable calendar, you can use keywords like “wall art calendar”, “calendar for kids”, and so on. These keywords will help you rank better on search engines, which can lead to more sales of your printables.

In addition, you can create an Instagram account and promote your products via there as well. It’s a great way to increase your exposure and build an audience.

Finally, if you have the skills to frame and matte your digital wall art, you can create an additional revenue stream by offering that option as well. This is especially useful for customers who don’t want to deal with the hassle of printing and matting their own prints.

Before you open an Etsy store, it’s a good idea to test the market by adding some simple listings. This is a great way to see if your digital designs are popular and will fit into your shop’s theme. If you do well, you can expand your business by introducing other products.