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If you want to get started selling printables, a great place to start is on Etsy. This marketplace is easy to set up, offers a large online community, and has built-in advertising tools.

Before you start designing and building your poster store, take the time to do some market research. This will help you build your shop into a profitable and converting business.

Printing Options

There are two main ways to sell prints on Etsy: you can offer digital downloads of your artwork, or physical prints that customers can ship to themselves. Printables are a good choice for new sellers as they’re less demanding and require no printing skills, which can help you build up your credibility and sales quickly.

First, make sure to create a high-quality design that will attract your ideal customer. This includes creating legible text, a strong color focus, and making sure that your poster is sized correctly to fit your customers’ needs.

Once you have a design that you’re happy with, upload it to your Etsy shop and set the price for your product. You can also run a sale to boost your sales, but make sure you’re pricing it at a reasonable price.

You can then choose from a variety of paper types and weights. Some of these include heavy card stock, a matte finish, and even canvas. The heavier the paper, the better the quality of your print will be.

The acid-free archival-quality paper is also important because it will ensure that your art print lasts a long time. It will also make the colors in your print look vibrant and rich.

If you’re looking for more options, you can choose to have your print printed by a professional printer. This will cost a little more than printing it yourself, but it will also give you more control over the quality of your print and the size.

There are a few printing companies that you can use to print your Etsy digital downloads. Some of these companies offer a range of print options and are able to deliver the print to you in just a few days.

Some of these printing services are available directly through your Etsy shop, and some of them are offered through third-party marketplaces such as Redbubble or Society6. They all provide a high-quality print, but each of these has its own pros and cons.

If you’re unsure about which type of printing is right for your store, it’s best to consult an expert before taking on any of these options. Choosing the wrong option could lead to poor customer experience, and it may not be profitable for your business in the long term.

File Types Accepted

Printables are a type of digital product that customers can print at home or with a printing service. They are a popular option on Etsy as they save time and money for customers, while also offering them the flexibility to change text, colours and layouts.

If you’re planning to sell your printables as downloads, you need to be aware of the file types that are accepted by Etsy. Each format has its pros and cons, so it’s important to choose the right one for your project.

Generally, PDF files are the most preferred file type for printshops as they support CMYK color model and are good for keeping multiple images in a single document. However, you need to compress these files before uploading them on Etsy.

PNG and JPEG files are also acceptable for print, as they can be processed by many printing machines. You should also be aware that some printers may not accept these formats.

For a high quality print, your files need to be of high resolution. Standard printers will recommend a resolution of 300 dpi (dots per inch) to ensure that your file is clear and sharp.

Another thing to note is that you’ll need to have a customer’s email address so you can send them the download. If you don’t have the customer’s email address, it’s best to ask them for it in a message so they can receive the download link.

If you’re selling digital downloads, it’s crucial to write a detailed product description and include keywords that will help people find your listing. Keywords are an essential part of SEO and help to improve your search ranking on Etsy.

You should also be aware of the size limits for your downloads and make sure you use a zip file to reduce the file size. Larger file sizes will result in slow loading times for your customers.

Lastly, it’s always a good idea to add lifestyle mockups that show your printables’ features and can’t be copied by other sellers. This will increase your listing’s visibility on Etsy and make your customers’ experience easier and more pleasant.


A key step in building your online poster shop into a successful brand is market research. Identifying your niche and target audience will help you determine what types of posters to sell, where to display them, and which marketing channels are most effective for driving sales.

A winning marketing strategy for printables will include a mix of lifestyle visuals and a cohesive branding approach. Whether you’re collaborating with designers or selling your own original designs, be sure to incorporate the latest trends in design and layout. You can find inspiration for these ideas on platforms such as Fiverr, Behance, 99designs, and Designspiration, or look at creative marketplaces such as Etsy to see what is currently on their best-selling lists.

Before you create a printable poster listing, it’s important to consider the size of your product. Using a size chart can help you make the right choice and avoid overspending on paper or ink. This is especially helpful if you are preparing to print your posters from scratch.

Then, you will need to decide how much to charge for the item. It’s important to price your product based on what your target audience is willing to pay. It’s also important to keep in mind that you may have fixed costs such as subscriptions and software, which must be included in the total cost of the item.

Once you’ve set your pricing, you can start adding images to your product description. There is a limit of ten photos per listing, and you should use every one of them to display the product’s features.

Next, you can choose to offer your customers a variety of sizes and aspect ratios of your digital wall art. This will help you reach a wider range of customers and increase your profit margin.

If you want to offer your customers a more personalized experience, you can also create mockups of the products. This can be a great way to show off your printables’ features in a real-life context while avoiding illegal copying. You can even film short videos explaining the process of printing and using your digital files to improve customer satisfaction and boost rankings on Etsy.

Delivery Options

If you are planning on selling printables, it’s important to understand the delivery options available. There are a few different ways to get your prints out into the world, but each will have their pros and cons.

First, you can upload a file to the platform and create an instant download product. This type of listing is perfect for those who want to sell a printable digital art print without having to deal with the hassle of shipping it out to customers.

Using a file uploader like Canva makes it easy to set up your template. It also offers lots of free templates to help you start designing.

It’s also important to make your product description relevant and search engine optimised, so that customers can find it easily when they are looking for the right kind of products. Try to include keywords that are related to your products, such as ‘digital art print’ or ‘art printables’.

You can also offer your PDF files in an editable format, which means that the customer can change things like text and colours if they wish. This allows them to tailor the design to suit their needs.

Another option is to use a print on demand service such as VistaPrint or Printful. These services can print your digital downloads to a range of standard sizes, from 8x10s to poster-size items, with a typical shipping cost of $4.99.

When choosing a print on demand service, it’s important to consider the quality of their products and how easy it is for customers to order prints. A good service will make it simple for you to create an Etsy listing and then automatically process your orders.

If you are a new seller, it’s a good idea to try a few different types of prints before you choose a final one to list. This will allow you to see which ones work best for your business and the types of people who are interested in buying them.

Once you have a few designs ready to go, it’s time to list them on Etsy. As with any other item, it’s crucial to add plenty of images and a detailed description. This will increase your visibility in the market and improve your SEO ranking. In addition, it’s a great way to build your brand and show off your skills.