Etsy is a great way to sell art prints, but there are some things you need to know before you get started. You’ll also want to use a few tools to make your shop stand out and increase sales.
Increase sales by pinning to Pinterest
Pinterest is a powerful marketing tool for Etsy sellers. The site is used by over 150 million people every month. You can use it to get more traffic to your shop, increase sales, and build your mailing list.
Pinterest is a visual search engine that allows you to pin your products. Users can bookmark items and return to them later. With an average of nine million users per day, you can be sure your Etsy products will be seen. However, there are some things you need to know before pinning to Pinterest.
Your pins will be visible on the search engine, so make sure you include relevant keywords. Use an auto-suggest tool on your browser to find popular terms. Also, choose keywords that are related to your business and industry.
You can also use Tailwind to schedule your Pins in advance. Using a scheduler will ensure you don’t forget to post to Pinterest. It is a free tool that can help you stay on track with your pinning strategy.
In order to maximize your pins’ chances of being clicked, you need to have attractive images. For example, if you sell clothing, photos that include models in everyday settings are better than those that don’t. A logo on your pins can also help your audience remember your brand.
When preparing to pin your Etsy shop’s art prints to Pinterest, you’ll need to think about the content you’ll be sharing. Some types of pins work better for different niches, so you may want to experiment. If your brand is more lifestyle-based, try lifestyle photos. These will help you make your brand feel real and relatable.
To help you fine-tune your approach, you’ll need to know your target market and the language they prefer. Creating a custom pin with descriptive keywords can help you reach more people.
Make a good mark up
The best way to make a living at selling art prints on Etsy is to make a good markup. You can do that by having a well laid out product page and by offering free shipping and returns. But you can’t do it all on your own. That’s why you need a network of salespeople. Having a network of high caliber salespeople will not only help you get your products to market faster but it will also boost your chances of converting prospective buyers into paying customers. After all, you don’t want to lose your hard earned money to a neophyte seller.
If you are still figuring out your pricing strategy, you will need to do your homework. This includes studying the competition and examining your competitors’ price tags and quality of items on offer. What’s more, you’ll need to take note of what customers are saying about you so you can glean their insights. Luckily, it’s a relatively easy task, if you’re prepared to do the hard work. And you don’t have to be a rocket scientist to figure it out, you just need to have the right mindset.
There are many reasons to sell on Etsy and having the right kind of customers can go a long way in helping you reach your full potential. In the end, the best part is that you’ll get to do what you love. So if you’re an artist or hobbyist, consider putting your creative skills to use with an Etsy business.
Search engine optimization
Search engine optimization for your Etsy shop is a free way to expand your business. It is a great way to increase the number of eyeballs on your products and improve your sales.
Despite the increasing numbers of sellers on Etsy, it still requires a little bit of effort to optimize your shop and get higher search results. There are several areas you should pay special attention to.
Your title and tags are important parts of your SEO strategy. Having a title that clearly describes your product is crucial. You should also include keywords that you want to rank for.
Another thing to keep in mind is the quality of your photos. If your images are not clear or professional, they will not translate well. In addition, you should use keywords in your titles and descriptions.
Etsy has 13 tag spaces, but you can add up to 13 additional tags to your listings. Each tag should have an exact match with the keywords in your description.
The more tags you have, the better your Etsy shop will do in the search results. However, don’t make the mistake of stuffing your title with a bunch of tags. This will confuse potential customers.
Keywords are extremely important in your Etsy SEO strategy. Make sure to include your most popular keywords in your title and description. Also, consider different keyword variations for your products.
Another important factor is customer experience. The more satisfied your customers are, the higher your rankings will be in the search results. So, always respond quickly to any concerns or complaints.
Lastly, you should optimize all the attributes on your listing. These will be used as filters by buyers.