Whether you’re a new or experienced Etsy seller, learning how to make downloadable prints can help you turn your skills into profit. The key to a successful digital download business is knowing how to market them well and creating high-quality products that shoppers will love.
1. Research your niche: Before you begin making downloadable prints, do your research to find out what customers are looking for and how much they’re willing to spend. Talk to people you know who may be in your target audience, conduct a survey, and look for trends on Etsy.
2. Create custom templates: Offering printables that can be customized by your customers is a great way to sell your products and boost your sales. Set up a few different template designs and offer them for sale in your Etsy shop.
3. Size your printables correctly: When designing your files, ensure they’re in the right proportion to fit standard print sizes and dimensions. Using the wrong size will result in a low-quality product that doesn’t sell well.
4. Choose high-quality images: The quality of your digital downloads is the most important factor in whether a buyer will purchase your products. The best way to do this is by using high-quality photos and graphics.
5. Offer bundles and sets: Many sellers have noticed that bundled printables sell more than single products. This makes sense, as a customer feels like they’re getting a lot for their money.
6. Pricing your digital downloads properly: The price of your printables should be in line with the perceived value of your product. For example, if you’re selling planner printables and your competitors are charging less for the same type of digital products, consider raising your prices to increase your margin.