If you’re an indie graphic artist or designer, digital prints are a great way to sell your artwork. This is especially true if you don’t want to worry about the overheads of creating physical products.
Before you start selling your digital prints, it’s important to do market research. This will help you find the type of customers that are interested in buying your prints.
High-resolution pictures
If you want to sell digital prints on etsy, you need to take high-resolution pictures. This will help you increase your shop’s traffic and sales.
You can also use pro-level photo editing software to make your photos look more professional and unique. These services can be costly, so you should decide if they are worth the money.
The best way to get a good image is to take it outdoors, with natural lighting. This will ensure that your photo is clear and in focus, which will improve the overall quality of your Etsy listing.
Once you have a good image, you need to upload it to your Etsy account. You can do this by logging in to your account, clicking “My Account” and then selecting “Add Photos.”
Before you upload your photos, you need to choose the right size for them. This will depend on the product you’re selling, as well as how you plan to display them.
As a rule, Etsy recommends a 4:3 ratio when uploading images for your shop’s products. This will ensure that the product appears full in the thumbnail, and will also be suitable for viewing with a zoom tool.
Another important thing to keep in mind is that Etsy compresses pictures to improve page performance. This can result in a loss of sharpness, so it’s always better to have high-quality images than low-resolution ones.
Finally, you need to make sure that your images meet all of the Etsy policies. This will ensure that your images are displayed correctly on their website and in the Etsy app.
In addition, you should be aware of the copyright rules for digital files. This will protect your rights and prevent you from getting a cease-and-desist letter. You can clearly state your copyright rules in your Etsy shop policy section.
You can also use your own profile picture to create a more personal and welcoming feel for your shop. This will help your customers get to know you and trust your work. Moreover, it will show that you are a genuine shop owner and not just a business entity. You should take a photo that shows your true face and smiles, so potential customers can easily connect with you.
Pricing
Selling digital prints on etsy is a great way to get your art in front of a large audience. They’re also cheaper than professional printing services and can be shipped directly to customers.
To sell a digital product, you’ll need to make sure your artwork is high-resolution and that it’s available in multiple formats. You can use a program like Adobe Illustrator or Canva to create your designs, and then upload them to Etsy.
Before you list your digital downloads, it’s important to understand how to price them. You’ll need to calculate the costs of your time, materials, and any other expenses that went into making the art. It’s also important to factor in the Etsy fees and currency conversion fees that you might have to pay.
Once you’ve calculated your prices, it’s time to start listing them. You’ll need to include the description and the links to the product in your listing. Moreover, you’ll need to add photos of your product.
A good place to begin is with your shop’s cover photo. You’ll want to choose a picture that will catch the attention of viewers and get them excited about your product. You can also enhance your pictures with pro-level photo editing software to give them a more professional look and increase their appeal.
Another good tip is to make your tags and description keyword-rich. This will increase your ranking in search results and help you sell more of your prints.
You should also consider expiring old listings and reposting them with new images. This will also increase your ranking and give you a feature position for a short period of time.
When deciding on pricing, it’s best to try and find a price range that will enable you to make back your creative, printing, and shipping costs while also being competitive with other sellers in your category. This will help you to create a sustainable business that will grow over time.
If you’re selling digital art, it’s important to know that you’ll be charged a 20% commission fee by Etsy. In addition, there are additional fees based on your country and whether you have an Etsy Pro account.
Marketing
Creating and selling digital prints is a great way to boost your Etsy business without having to deal with printing costs. This type of product is also popular with customers who don’t want to pay a high price for an art print but still want to show off their work.
Before you start creating digital products, conduct market research to know what people are looking for on the online marketplace. This includes a thorough examination of your target audience, their spending habits, and the types of products they’re willing to pay for.
Once you have an idea of what kind of digital products you want to sell, use keyword tools like SEMrush and Ahrefs to find keywords that buyers are using to search for similar items. These tools allow you to see what keywords are currently working for other Etsy sellers and can help you narrow your focus so that you are offering the right types of digital products.
Another great marketing tool for digital downloads is to create a branded Facebook page dedicated to your products. The page can be used to promote your shop and share relevant content to grow your fan base.
The Facebook page can also be a great platform for you to answer questions that customers have about your products. You can also set up an email list so that you can keep in touch with your customers and offer them updates on new products or deals.
You can even make a video showing your digital files in action so that customers can learn how to print and use them before they purchase them. This is an excellent way to boost your sales and improve customer service.
The best way to promote your digital downloads is to use a mix of organic and paid advertising methods. Using the right combination can increase your search engine rankings and boost your sales. If you are just starting out, it is a good idea to use free tools, such as the in-built keyword search tool on Etsy, but you should also consider purchasing professional software to boost your results.
Customer service
Selling digital prints on etsy is a great way to build a portfolio and sell your work to an audience. However, you need to market them well to attract customers.
The best way to do this is by using search engine optimization (SEO). SEO helps you get your shop listed on top of the etsy home page, which can lead to more traffic and sales. It also teaches your potential customers what they need to know about your product and how to buy it.
Another way to increase your online presence is by creating and sharing useful content on social media. This can include blog posts, videos and photos, as well as product recommendations.
You can even use social media to promote your new listings and products. It’s a cost-effective and efficient way to increase your customer base and increase your sales.
One of the most important aspects of any business is the customer service you provide. In fact, 84% of shoppers reported that good customer service is one of the most important factors when making a purchase.
To provide excellent customer service, you need to be responsive and show that you care about your clients’ needs. You should also be able to resolve problems in a timely manner.
Having a top notch customer service department can help you earn repeat customers and keep them coming back for more. You should also be able to offer them incentives like free shipping and discounts on future purchases.
In short, customer service is the key to your success as an Etsy seller. It’s the most expensive part of running a small business, so you need to do it right.