Select Page

Have lots of other people's business cards? They may be arranged in a Rolodex, cardboard box, or cardholder, or in small piles around your office, in your briefcase, or in the pocket of the suit you wore at the last event. But how do you use the gold in those piles?

The key is to create a process that makes sense to you and that you can extract knowledge when you need it. As you go through them, stack them in piles. I propose some categories below, but you can also propose your quantity. If you are looking for the best gold business cards then, you may visit

Pile of referrals – These are people from whom you have bought goods or services that you could recommend to others or use again. By recommending others, you build goodwill with both the person you referred and the person you referred to. At a later date, you can sub-categorize them into service types or keep them in alphabetical order. It must work for you.

a) Stack of current customers: they are active customers who use your goods and services. They are part of your gold in these piles. You need to have these cards front and middle in your mind, reaching these people regularly.

b) A pile of Past Clients – This is another piece of the gold in your business cards. They used their services once; Why didn't they come back? It could be a good query to ask. These past customers are also future leads. This stack should even be available to you frequently.