Digital Media Promotions Jobs Is Not Just For New Grads
A digital media manager is an online marketing expert who creates and launches online marketing campaigns for a client using digital media. Digital media managers are usually hired by marketing firms, as they represent a client company or site. These experts manage a company’s online reputation, customer interactions, website content and various other online activities. Digital media marketers usually work closely with web designers, content creators, photography and video producers to build the online presence of a company through social networking and other online tools.
Digital media managers are expected to be experts in the latest online technologies such as social networks, blogs, podcasts, YouTube and more. The main goal of these specialists is to increase a company’s online visibility and, consequently, its profitability. Digital media managers combine traditional forms of marketing, such as search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, and e-mail marketing campaigns with modern online methods such as blogging, viral marketing, social network marketing and video marketing.
Digital media managers usually use analytical software to monitor and track website performance and measure the effectiveness of online advertisements. The main types of tools employed by digital media managers include web analytics, web survey, and Google analytics. Web analytics and web survey tools to measure traffic and website conversion rates, while Google analytics measures visitor behavior patterns. Digital media managers may also choose to implement pay per click (PPC) campaigns, which are often used to enhance the visibility and effectiveness of advertisements. Digital media management firms also create PPC campaigns, which are often customized according to the needs of the client.
To be an effective digital media manager, one must possess excellent organizational skills and management skills. Digital media professionals are required to perform routine tasks such as data entry, content creation, management of client databases, and administration of client accounts. A bachelor’s degree in marketing or an equivalent field is usually required to enter the profession. Digital media professionals may choose to pursue higher education if they feel that their work warrants it. Some of the typical degrees include marketing, journalism, advertising, finance, communication, sociology, statistics, philosophy, human services, architecture, graphic design, web development, video production, video game design, broadcast engineering, print production, film production, music production, television production, and theatre production.
Digital media specialists can pursue graduate, master, and doctoral degrees. Digital media specialists with bachelor’s degrees have a variety of career options available to them. Digital media marketers can choose to work in advertising agencies, product manufacturing and design companies, in publicisitc companies, in marketing departments, in entertainment agencies, or as a digital media salesperson. A master’s degree allows the manager to specialize in a particular aspect of digital media. In addition to the variety of positions available, a master’s degree also allows the managers to expand their careers by pursuing more advanced degrees.
Digital media managers often begin their careers by working as a marketing assistant for an online marketer or search engine optimization company. The marketing assistant’s job is to create print and digital media advertisements, manage online sites, write press releases, and perform data entry and online campaign management for clients. As digital media managers develop more skills, they often move into managing ad campaigns in online venues, managing radio and television promotions, launching a PR campaign, planning an event, or launching a website. Digital media promotions and events require a thorough knowledge of various formats and various methods of delivering messages.
Digital media graduates who wish to pursue management positions within the advertising industry may choose to attend a four-year university with a Bachelor of Science degree in Business. The curriculum at a business college includes classes in business administration, marketing, accounting, economics, statistics, and communications. Students will need to complete a project and study within the field before their Bachelor of Science degree is finalized. Digital media manager positions require not only a bachelor’s degree but usually a master’s as well.
Digital media promotions require extensive training and a thorough grounding in marketing, advertising, public relations, and digital media production. Graduates will need to have extensive communication skills and be able to communicate well both on the phone and over email. Digital media professionals who are hired on a full-time basis should be expected to perform tasks such as interviewing clients, designing promotional materials, building websites, programming and editing the video, making final audio and video presentations, writing and editing press releases, and working with marketing professionals. Part of the responsibilities of a Digital media manager will be to maintain an up-to-date resume listing all past jobs, certifications, awards, and accomplishments. This information will allow potential applicants to better prepare themselves for their new roles. A successful Digital media manager must also be able to communicate well with customers, deal with a variety of people and situations, work well under pressure, and know how to effectively manage multiple projects.