Facebook messenger chatbots are a fast-growing and powerful marketing tool that can help you connect with customers anytime, anywhere. They can help you promote surveys, collect customer orders or guide people through your purchase options.
One of the best ways to use a Facebook messenger bot is to educate your audience before they engage with it. This can be done by customizing the greeting message that appears when someone first interacts with your bot.
1. Create a welcoming message
A welcome message is the first interaction a user has with your chatbot, and it is essential for ensuring the experience is positive from the start. It also allows your users to build expectations about the chatbot’s capabilities and minimizes disappointment.
The best welcome messages are customized and empathetic. This can help customers feel valued and respected, which can increase their trust in your brand and encourage them to become repeat visitors.
You can personalize your welcome message to match the customer’s location, introduce new products and services, or thank them for coming back to your site. It’s also a great opportunity to show your customers how you can make their life easier and reduce the amount of time they spend searching for answers on your website.
Another thing to keep in mind when designing a welcome message for your chatbot is to limit it to the features that are most relevant for your audience. Don’t list everything your chatbot can do, since this may overwhelm new subscribers and lead to a lot of wasted time.
If you’re using a tool like SendPulse, you can set conditionals to alert users whether they’re a new or returning visitor and send different messages accordingly. This is especially useful for sales chatbots, which might not want to greet a user who has already visited the site before.
Finally, don’t forget to tell your new subscribers how your chatbot can help them in the future. This will make your chatbot more valuable and ensure the users stick around for a long time. This will also help you convert them into leads. By following these tips, you can easily create a welcoming message that’s tailored to your specific needs and goals.
2. Create a bot menu
Facebook messenger chatbots are the perfect way to solve customer queries instantly. They help you save time and money and reduce call volumes. They also work across platforms – your website, your business Facebook page and even in native iOS or Android apps.
For example, Pizza Hut’s bot allows users to order a pizza customised to their preferences without having to talk to a live agent. This saves them a lot of time and makes the ordering process easy to understand.
Every bot experience starts with a welcome message that shares basic commands, keywords and terms people can use to ask for help. These messages should be specific about what your bot can do, how it will help them and what to expect next.
You can personalize your welcome message using a user’s profile data, such as their name or location, to pick the right language or time zone. The welcome message should also tell them what to do if their question cannot be answered by your bot.
If your customers’ questions can’t be resolved by your Facebook messenger chatbot, you can set a default answer. You can set this up in your Chatfuel dashboard and it will be saved automatically.
Creating a bot menu can be challenging, but with Chatfuel it is easier than ever to create one that’s useful for your business. With our no-code visual chatbot builder, you can get your menu up and running in a few minutes.
A Facebook Messenger chatbot is a great way to reach out to your audience and boost sales. They can help you send out product recommendations and keep your followers updated with new blog posts, video tutorials and other content that is relevant to their interests. You can even share interactive content, such as quizzes, with your followers to increase conversions.
3. Introduce text breaks
Facebook messenger chatbots are popular with businesses that want to interact with customers in a timely fashion. They are a great way to find answers to frequently asked questions, check if a product or service has been delivered or notify someone that an order is on its way.
To be successful, bots need to mimic human speech patterns and nudge the user into engaging with them. One of the best ways to do this is by incorporating text breaks into your bot’s design.
A quick glance at the Messenger home screen should show you that the app offers multiple options for introducing text breaks into your bot’s design, including some you may not have thought of before. For instance, in a demo video posted last week, the company highlighted a new option that replaced your standard keyboard with a persistent menu that lets you tap and navigate your way to various bot capabilities like sharing links to in-app pages or uploading attachments.
While this new functionality isn’t a revolutionary new feature, it is the first time that the social media platform has offered an option for chatbot makers to replace their app’s in-app keyboard with an all-in-one menu. It’s a move that will make conversations with bots feel less like texting with your friends and more like tapping through a food-ordering app’s restaurant menu.
4. Use GIFs and images
Using visual content like images, videos, GIFs, and even product carousels in your Facebook messenger chatbot can help you to boost engagement. These types of media can also be used to reinforce your brand’s recognizable tone, voice, and language.
The key to using these types of content in your chatbot is to ensure that your audience doesn’t feel overwhelmed by text. Avoid large blocks of text and introduce text breaks between each message. Adding GIFs and images will make your bot look more real, friendly, and conversational.
GIFs are an extremely popular way of engaging with your audience, so it’s important to use them in your chatbots. Luckily, Facebook has made it really easy to send GIFs in Messenger. You can now browse through a card-like collection of GIFs or search for the exact one you want to send.
To add a GIF to your chatbot, simply tap the smiley face icon in the text field and select the GIF tab. You can also search for a specific GIF using keywords. Once you’ve chosen the GIF that you want to send, it will send instantly.
If you’re sending a GIF, don’t forget to include an end message with a call-to-action. This will help to keep your users engaged with your chatbot and increase the chances of them making a purchase from you in the future. You can also add a pop-up box that will ask users to share the GIF with their friends, which can further boost your engagement.
5. Include a call-to-action
A chatbot is a great way to engage with users on Facebook, especially those who use messenger regularly. By creating a custom welcome message that greets people and answers common questions they have, you can increase the chances of them clicking “Send Message” to start a conversation with your bot.
A bot can also help you build awareness, acquire new customers and provide customer service. For example, Sephora’s reservation assistant increased the average user spend to $50, while Tommy Hilfiger’s chatbot increased returning customers by 87%.
You can include a call-to-action in your bot, whether it’s to sign up for email newsletters or order a product. You can create a button that will take them directly to your website or chat page, or you can include a link to a form on your website, which will collect personal information from users through Messenger and save it to their profile.
Another important call-to-action is a default answer, which tells your users how to proceed after a question isn’t answered by the bot. You can include a default answer in your chatbot’s settings and it will be saved automatically.
When your users click on your ad, you can also include emoji to draw their attention to the call-to-action button (Send Message). Emojis are a fun and easy way to connect with users on messenger and make them feel like they’re talking to someone rather than a computer.
There are many ways to incorporate a call-to-action in your Facebook Messenger chatbot, including text breaks and GIFs. The key is to make your chatbot engaging and entertaining. This will help users respond to your bot and stay engaged with it.